Mac Rex
At 3studio, we support production projects that bring together craftsmanship, storytelling, and high-end visual capture. For this project, we worked alongside the DustRoom to create content around the Mac Rex during the 2026 Distinguished Gentleman’s Ride in Sheffield.
Built by local manufacturer Mac Motorcycles, the Rex represents a return to small-scale, handbuilt British engineering. This particular motorcycle was a pre-production model, loaned specifically for the Distinguished Gentleman’s Ride, making it a rare opportunity to capture a machine not widely seen by the public.
Adding further provenance, the bike was painted at Richard Hammond’s The Smallest Cog, bringing another layer of craftsmanship and individuality to an already distinctive motorcycle. The same machine was also ridden by Richard Hammond during the Isle of Man TT Legacy Lap in 2025, adding further significance to a motorcycle that already stands apart through its rarity, design, and handbuilt character.
Capturing a Handbuilt Machine
The Mac Rex is defined by its minimalism, engineering detail, and handcrafted character.
The aim of the production was to reflect that ethos visually through cinematic composition, natural environments, and detailed close-up imagery that highlighted the materials, finishes, and handbuilt nature of the motorcycle itself.
From the deep red crackle-effect paintwork through to the exposed engineering and bespoke detailing, every element of the bike offered opportunities for both promotional and storytelling-focused content.
Event Coverage and Production
Unlike a traditional studio-based shoot, much of the content production focused on capturing the motorcycle in real-world conditions during the Distinguished Gentleman’s Ride itself.
The Mac Rex led over 170 riders through Sheffield as part of the global charity event, helping raise more than £12,000 for men’s health causes including prostate cancer research and men’s mental health initiatives.
Capturing the bike within the atmosphere of the event allowed for a more authentic style of content, combining:
• riding footage
• event coverage
• cinematic detail shots
• social-first short-form video
• promotional photography
• behind-the-scenes content
This approach created a diverse range of assets suitable for both editorial and brand use across digital and social platforms.
Working with the DustRoom
Collaborating with the DustRoom brings a strong creative direction to each project.
With a focus on motorcycles, lifestyle, and visual storytelling, the approach balances cinematic production with practical content designed to work effectively across modern social and brand platforms.
Production and Post-Production
As with all 3studio projects, editing, grading, sound, and final delivery were handled in-house.
From initial capture through to final output, maintaining a streamlined workflow allows for consistent, high-quality results across both commercial and creative productions.
About 3studio
3studio is a Sheffield-based production, post-production, ADR, and voice recording facility supporting commercial, branded, and creative projects across film, television, social media, and digital platforms.
From filming and photography through to editing, grading, audio, and final delivery, projects can be handled within a single integrated production workflow.